Resources
Guides to agency ad accounts
Written for people working out whether they need one of these accounts at all — including the ones who do not. Two of these articles will talk you out of buying from us, which is deliberate: an advertiser who buys the wrong thing is a refund request with extra steps.
- Fundamentals5 min read
What is an agency ad account?
The term gets used loosely and sold aggressively. Here is what it actually means, what it changes about how you advertise, and the four situations where one is genuinely the right answer.
Read it - Fundamentals4 min read
Agency ad account or your own account?
Most advertisers should open their own account, and we will happily say so. A straight comparison across cost, control, portability and risk — with the cases where each one wins.
Read it - Buying guide4 min read
How to choose an ad account provider
The account is a commodity; the provider is not. Eight things to check before you fund anything, and the five red flags that should end the conversation.
Read it - Operations4 min read
Why ad accounts get suspended, and what to do
Suspensions are routine, frequently automated and sometimes wrong. The usual causes, what to do first, and the two reactions that make a recoverable situation permanent.
Read it - Measurement3 min read
What your advertising actually costs
The number in your ads manager is the platform's charge, not your cost. What sits outside it, why no platform dashboard can show it, and how to work out a cost per result that survives contact with your accountant.
Read it
Question not answered here?
Ask before you apply rather than after. We would rather tell you an agency account is the wrong thing for you than sell you one you do not need.