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Pricing

What AF Ads costs, published in full

Two things make up what you pay: a monthly package for the platform, and a service fee on the money you put into an advertising account. Both are below, with a worked example showing what a top-up actually costs once the fee is counted.

Starter

For clients running a single advertising platform.

$19.99/ month

$199.99 billed yearly · 14-day free trial

Up to 3 advertising accounts

Open an account

Growth

For growing agencies across multiple platforms.

Most popular

$49.99/ month

$499.99 billed yearly

Up to 10 advertising accounts

Open an account

Scale

Unlimited accounts with priority support.

$99.99/ month

$999.99 billed yearly

Unlimited advertising accounts

Open an account

Swipe the table sideways to compare packages

Feature comparison across AF Ads packages
IncludedStarterGrowthScale
Advertising accountsUp to 3Up to 10Unlimited
Training & learning resourcesIncluded in StarterIncluded in GrowthIncluded in Scale
Request new advertising accountsIncluded in StarterIncluded in GrowthIncluded in Scale
Top up advertising accounts from the walletIncluded in StarterIncluded in GrowthIncluded in Scale
Spend analytics and chartsIncluded in StarterIncluded in GrowthIncluded in Scale
AI campaign recommendationsNot included in StarterIncluded in GrowthIncluded in Scale
CSV exports and statementsIncluded in StarterIncluded in GrowthIncluded in Scale
Multiple users per organisationIncluded in StarterIncluded in GrowthIncluded in Scale
Priority support queueNot included in StarterIncluded in GrowthIncluded in Scale
Dedicated account managerNot included in StarterNot included in GrowthIncluded in Scale

Training & learning resources are included with every package. Step-by-step video tutorials in your dashboard covering how to set up an advertising account, install and check tracking, structure and launch a campaign, and read the numbers afterwards. New tutorials are added over time and appear automatically for the packages that include them.

Funding an account

The service fee, and what it applies to

Separate from the package, and charged on the amount you put into an advertising account. The rate depends on the platform and on where the account is registered — pick a platform below to see it.

The rate depends on where the advertising account is registered. Pick whichever suits your targeting — we will tell you what is in stock when you apply.

Swipe the table sideways for the worked figure

TikTok Ads funding fees by account country
Account countryFee on what you fund$1,000 top-up
Lebanon2%$20 fee
China5%$50 fee
Vietnam5%$50 fee
United Arab Emirates7%$70 fee
  • Minimum top-up $20
  • Typically ready in 1–3 business days
  • Fee shown before you confirm

Total advertising cost

What $1,000.00 of advertising costs on a 2% account — the lowest rate published above.

Reaches your advertising account
$1,000.00
Service fee (2%)
$20.00
Taken from your wallet
$1,020.00

Spend that $1,000.00 and your total advertising cost is $1,020.00: the platform's figure plus the fee. Your dashboard reports both side by side, so what a campaign really cost is never something you have to work out. Why that gap exists on every platform.

  • No setup fee
  • Charged on what you fund, not on what you spend

Spending more than most?

Volume and agency pricing is agreed case by case. Tell us the platforms, the markets and roughly what you expect to run each month, and we will come back with terms.

Which charges are refundable, and when unused advertising balance can be returned, is set out in the refund policy. How funding fits into the wider process is covered in how it works. Questions about billing, restricted industries or what happens if an account is suspended? Ask us — we would rather answer before you apply.