How it works
From application to live campaign
Eight stages. A person is involved in the ones that matter, nothing is taken from you until an account has actually been assigned, and you are told where you stand at each step rather than left to guess.
- 01
Create your profile
Register with your business details, or your own if you advertise as an individual. It takes a couple of minutes, no payment is taken and nothing is committed.
Your organisation is created and your account is queued for review.
- 02
Tell us what you need
Which platform, the countries you are targeting, roughly what you expect to spend each month, what you sell and the site you would advertise. If you have a preferred account country, say so here.
This is what lets us answer quickly rather than after a week of back and forth — and what tells us whether the account you want is one we currently hold.
- 03
We review your application
A person reads it: the business, the offer, the markets, the landing page and whether the vertical is one the advertising platform permits.
If something is likely to be a problem you hear it now, before you have committed anything. We would rather decline early than take an application we cannot fulfil.
- 04
Your account is assigned
An advertising account is prepared and assigned to your organisation. It appears in your dashboard with its platform, its account country, its status and its history.
One account is only ever assigned to one client. The assignment and every status change afterwards is recorded and cannot be quietly edited later.
- 05
You get access and connect tracking
You work in the advertising platform's own interface, with the access needed to build and run campaigns. This is the point to install or verify your conversion tracking, because conversion history starts when tracking does.
Targeting, budgets, bidding and creative stay entirely yours. AF Ads has read access for reporting and nothing more — there is no write access to your campaigns anywhere in the platform.
- 06
Fund the account
Top up your wallet, then fund the advertising account. The service fee is calculated and shown to you before you confirm, so you always see the total before you agree to it.
Every movement is written to an append-only ledger, so your balance can always be reconciled entry by entry. Fees are published in full on the pricing page.
- 07
Launch your campaigns
Build and launch in the platform's interface as you would in any account you had opened yourself. Campaigns typically take a short while to begin delivering while the platform reviews the ads themselves.
Ad-level rejections show in your dashboard with the platform's stated reason, which is usually the fastest route to fixing one.
- 08
Monitor and adjust
Campaign, ad group and ad performance appears as the platform reports it, alongside account status, balance and the total cost of the advertising including fees.
Reporting is included at every package tier. There is nothing extra to connect or subscribe to, and no second bill for it.
The steps that differ by platform — what TikTok wants from your creative, what Meta wants verified before an account can deliver — are on each platform's own page. All four platforms are set out there, and the pricing page carries every fee that applies at the funding step.
Before you apply
What you will need
Have these ready and the review is quick. None of it is required to start an application — you can begin with what you have and add the rest.
About your business
- Business details, or your own if you advertise as an individual
- A website or landing page you intend to advertise
- What you sell, and the markets you sell into
- Verification documents where the platform requires them
About your advertising
- The platform you want to advertise on
- Target countries
- Expected monthly advertising spend
- Creatives, or a clear description of what you plan to run
When it does not run smoothly
Delays, questions and suspensions
Three things that genuinely happen in this business. Knowing in advance how each is handled is worth more than a process page that only describes the good day.
If it takes longer than expected
Setup is usually one to three business days once we have your information, your documents and your payment. It runs longer when the account type or account country is in short supply, when a provider is slow, or when the platform itself queues a verification. If your application is going to miss that window you are told, rather than being left to notice.
If we need more information
Some applications need a document, a licence, or a clearer description of what you sell — most often where a vertical is restricted or the account country requires local verification. We ask once, specifically, with what is needed and why. An application waiting on information stays open rather than being rejected quietly.
If an account is suspended
Platforms restrict and suspend accounts, sometimes without warning and sometimes wrongly. We review the case and take it up with the platform and the provider on your behalf. Depending on the account type and the reason, that can mean an appeal, a replacement account, or recovering the remaining balance. None of those outcomes is guaranteed, because the decision belongs to the platform and the provider rather than to us.
What is refundable when an account ends early is set out in the refund policy. If you want to understand suspensions properly — the usual causes, and the two reactions that turn a recoverable one into a permanent ban — we have written that up in full.
Plainly
What we cannot promise
Competitors in this category advertise guaranteed approval and accounts that are never suspended. Both claims are outside any provider's control.
We cannot guarantee approval
Advertising platforms decide their own approvals and enforce their own policies. What we can do is tell you honestly whether your business looks like a fit before you spend time applying.
We cannot guarantee an account stays active
Platforms restrict and suspend accounts, sometimes without warning and sometimes wrongly. Any provider telling you otherwise is describing something they do not control.
We cannot supply everywhere
We work with advertisers in most countries and support international targeting, but not into jurisdictions subject to international sanctions.
Questions about restricted industries, verification documents or what happens if an account is suspended? Ask us — we would rather answer before you apply than after.
Start an application
Free, no obligation, and nothing is charged until an account has been assigned to you.